Similar to other promotional games released to promote a product, most notably Ford Simulator, the goal of this advertainment product (is that a word?) is to get you to buy a Volvo. This digital brochure from 1991 explains many details about Volvo cars, but also includes the Volvo Road Rally game. Unlike the aforementioned Ford Simulator, you don't actually get to drive the car. Rather you guide your car around roads on a map, visiting Volvo dealerships and playing simple puzzle games to get points. Not sure what all of that has to do with buying a Volvo but I guess the longer you get people staring at your company's materials, the better, right?
9/5/2024